We all have heard the famous Bill Gates quote, ‘Content is king’.
Especially in today’s digital era, that quote becomes king. With the ease of access to the internet, we are consuming content at a rapid speed.
Due to that, there are many content creators in almost every field, and what does a content creator need? The right platform.
Today, we are going to talk about just that.
Rigi is a platform that helps celebrities, influencers, and creators develop, manage, and monetize their communities. The platform supports established and aspiring online creators who want to pursue content creation.
But, before that, let’s understand the content creation market a little better.
The content creation market refers to the industry involved in creating and distributing various types of digital content, such as articles, blog posts (this article itself is an example), videos, podcasts, and much more.
Due to the increasing demand for digital content by consumers and the adoption of digital marketing strategies by businesses, this market has been experiencing rapid growth.
Companies all over the world are investing heavily in content creation to improve their online visibility, increase their brand awareness, and attract and retain customers.
According to market research reports, the content creation market is expected to continue its growth trajectory and expand at a compound annual growth rate (CAGR) of 12.2%, from 2022 to 2023.
Coming back to Rigi, the platform offers a lot to creators.
As content consumers lead busy lives, it can be tedious for them to read long articles, or watch videos. However, there is one form of content that anyone can listen to on the go while driving their car, walking their dog, and doing a lot more mundane activities. That is podcasts.
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One of Rigi’s capabilities is that it offers podcast hosting and distribution services. Content creators can upload their podcast episodes to the platform, which provides a customisable podcast player that can be embedded on their website or shared on social media.
The platform also provides analytics and metrics that can help content creators track their audience and engagement.
Being a content creation platform, it goes without saying that they would produce good-quality content themselves.
Their recent campaign with beloved Captain Cool, Mahendra Singh Dhoni, learning content creation from stalwarts like Tanmay Bhatt, Kusha Kapila, Sharan Hegde, and Gaurav Taneja marks the beginning of Dhoni’s content creation journey.
Rigi – Fundings & Future
Earlier this year, Rigi raised Rs 100 crores ($12.3 million) in a funding round led by Elevation Capital. The funding round saw participation from Sequoia Capital, Accel India, and Stellaris Venture as well.
The future of the content economy and platform is bright. We, as consumers, are consuming more content every day.
So, if you are a budding or experienced content creator, you should consider using Rigi, and give your content the right platform.