Privacy Policy

Thank you for visiting, one of the Little Text websites, or using one of the apps or services (together  the “Site”) operated by The Little Text. We provide this privacy policy (“Privacy Policy”) explaining our online information practices and the choices you can make about the way your information is collected and used at the Site.

1. Introduction

The Little Text is a crowd-sourced content service website and marketing platform. Our services empower the general populace to gain information on business trends, Market updates, fundamental analysis, reliable news and actionable market data.

For more information about us, please see the “About The Little Text” section of our Site at

This Privacy Policy describes how we have handled personal information in the 12 months preceding the date of the last update (at the top of this Privacy Policy). 

2.  Personal Information The Little Text collects

When you visit our Site or register for our products and services (including as a subscriber or a contributor), The Little Text collects personal information about you.   We use this personal information for the business purpose of providing our products and services, as well as marketing our products and services to new and potential customers.  This includes providing you with personalized recommendations and customized content on our Site.  We also use this personal information to present you with ads on our Site that are tailored to your interests.

The categories of personal information we collect are:

Contact information such as your name, nickname, username,  email address, address (including  zip code).

Trading information such as Stocks and ETFs in your investment portfolio, your trading pattern, list of authors you follow, investment style preference, broker information.

Background information such as your job, education

Device information such as IP address, broad geolocation (country only), device screen size, device type (unique device identifiers), browser information, and preferred language used to display our website.

User ID information such as cookies or other identifiers which we assigned to uniquely identify you or which others assigned to uniquely identify you.  These identifiers enable us to collect personal information described above such as your activity on our Site, your professional interests, device information and trading information.

Subscription information if you subscribed to our services including Marketplace, such as full name, zip code, Marketplace subscriptions detail, phone number, The Little Text email address, geolocation, IP address, and payment information.

Contributor information if you registered as a contributor, such as name, email address, postal address, telephone number, CFA status, profile picture, site name and URL, biographical information you provided (including education, employment, professional interests and areas of expertise), and payment information to enable payments to you (date of birth, bank account details, current and historical site revenue). 

We collect this information directly from users of and visitors to our Site. 

3.  Personal Information The Little Text discloses

We share personal information with other The Little Text companies as well as third parties who assist us in providing our products and services. 

We share personal information  for the business purposes of providing our products and services, and marketing our products and services to existing and potential customers.  The categories of these third parties with whom we share personal information are:

•        Hosting and infrastructure providers

•        IT services

•        Email service providers

•        Data base providers

•        Advertising partners

•        Payment processors

We share all of the categories of personal information with these third parties when we need to do so in order to provide you with SeekingAlpha products and services.

4.  Personal Information we sell under the CCPA

Under the Personal Data Protection Bill, “sale” is defined very broadly and includes a wide array of data sharing.  Under this definition, we sell certain categories of personal information to third parties who assist us in delivering targeted advertising on the Site.  We sell User ID Information (as described above) to these third parties.  We do not have any actual knowledge that we sell personal information of consumers under 16 years of age.

5. Cookies

We use cookies and similar tracking technology (collectively, “Cookies”) to collect and use personal information about you, including to serve interest-based advertising.

6. Children’s Privacy

In accordance with our Terms of Use, the Site is designed for use by individuals of any age group. 

7. Consumer Privacy Rights 

You have the following consumer privacy rights:

• You can ask us to disclose to you the specific pieces of personal information we have collected about you, free of charge. If you make this request electronically, we will provide you with this personal information in an electronic format.

• You can request that we disclose to you the categories of personal information we collected about you in the prior 12 months, the categories of sources from which we collected it, the categories of third parties with whom we share personal information, the categories of personal information that we sold about you, the business or commercial purpose for collecting or selling personal information, the categories of third parties with whom we shared your personal information, and the categories of third parties to whom we sold your personal information.

• You can request that we delete personal information about you.  Although you may request deletion, we are allowed, under California law, to keep certain personal information.  You can submit a request to delete by submitting a form here or by emailing us at

• You can opt out of the sale of your personal information by clicking on this link or by emailing us at 

You can exercise any of these rights by contacting us at and provide us with your name, email address and address (including zip code) or by submitting a request to us through your The Little Text account.  We may verify your identity by asking you to submit a request through your password protected The Little Text account and by providing us with your government issued identity and address proof. You can authorize an agent to submit a request on your behalf via email.  Where you use an agent, we will ask for verification of your authorization, namely a copy of your written authorization for the agent to submit the request on your behalf.  

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.  We do not discriminate against any consumer for exercising their consumer rights. 

8. How to contact us

If you have any comments or questions regarding our Privacy Policy, or if you want to exercise one of your consumer rights, please contact us at We will address any issue to the best of our abilities as soon as possible, and respond to consumer requests within the time required under the CCPA.