Digitization is everywhere and with that, comes the increasing reliance on technology. Cybersecurity has become an indispensable aspect of business operations in India. As businesses embrace digital platforms and data-driven strategies, they also expose themselves to a number of cyber threats that can have severe consequences. From data breaches and ransomware attacks to hacking and …
Importance of cybersecurity in Indian Businesses Read More »
It’s a bird… It’s a plane… No, it’s ChatGPT. Ever since ChatGPT has been introduced to the public, it has created a lot of hype around its name. Some people argue that it can be used to make our work and lives easier, while some argue that it is here to replace humans and their jobs. …
Exploring the implications of ChatGPT in the workplace Read More »
Ever since the Covid 19 Pandemic, the entire healthcare industry has changed and is going through a technological revolution that promises to transform the way we approach medical care. Every day there are innovations and advancement in the field of healthcare that is reshaping its entire landscape, empowering healthcare professionals and patients with opportunities. We …
The future of healthcare: Innovations and technologies to watch Read More »
Do you know? New Tesla cars have a unique smell. It’s called Elon’s Musk. All jokes aside, the automotive industry has experienced a remarkable transformation in recent years, and most of the credit goes to the groundbreaking innovations of Tesla, Inc. In this article, we will explore how Tesla’s innovative approaches are reshaping the industry …
How Tesla is Revolutionising: Lessons for Entrepreneurs Read More »
In this digital age, NFTs (Non-Fungible Tokens) have been the talk of the town. Due to its emergence, the concept of ownership has undergone a remarkable transformation. These unique cryptographic assets have sent the world into a frenzy, captivating artists, collectors, and investors. From digital art and music to virtual real estate and even tweets, …
Exploring the world of NFTs: Opportunities and challenges Read More »
The competition in every aspect of the world is increasing dramatically, and the case is the same with the business landscape. Entrepreneurs and aspiring business owners are constantly searching for strategies to increase their chances of success. One proven approach that has stood the test of time is franchising. It provides you with a ready-made business …
The power of franchising: leverage a proven business model Read More »
The world of E-commerce is experiencing a rapid and transformative evolution as we continue to head into the digital era. What started as an alien concept all those years ago, has slowly become an integral part of our daily lives, changing the way we shop, interact, and do business. With the rate at which technology …
Blockchain technology has taken the world by storm. Everyone, everywhere is talking about it. Blockchain offers a new way of conducting transactions, managing data, and enforcing contracts. This decentralised, transparent, and secure ledger system has the potential to revolutionise the way businesses operate, especially in areas such as finance, digital identity, and supply chain management. But, …
Power of Blockchain : Opportunities & Challenges for businesses Read More »
Want to hear a short story that is not true at all? We were going to call an Uber, but we decided to take a chance and walk instead. Hilarious, right? When you can call a cab from your phone to pick you up right from your doorstep, why would anyone want to take chances …
The Co-Founders of Uber – Travis Kalanick and Garrett Camp Read More »
We all have heard the famous Bill Gates quote, ‘Content is king’. Especially in today’s digital era, that quote becomes king. With the ease of access to the internet, we are consuming content at a rapid speed. Due to that, there are many content creators in almost every field, and what does a content creator need? …
There are two things we need to stay alive, and coincidentally, both are red in colour. First, we need blood in our veins, and second, we need a glass full of chilled Rooh Afza, especially in the summer season. We agree that this was a bit of an extreme comparison, but that is the love Rooh …
Have you heard about the pioneering “Skyroot aerospace”? It is a well-known fact that goods are commonly transported from one place to another using trucks. However, when it comes to transporting items into the far reaches of outer space, the conventional method of transportation becomes obsolete. This is where Skyroot Aerospace, a rocket manufacturing company steps …
Skyroot Aerospace – The new rocket boys of India Read More »
Everyone needs a credit card, right? Choosing the right credit card for yourself can be a real head-scratcher. Especially if you are someone new to the world of credit, understanding the ins and outs of it can sometimes take some time. But, you need not worry. Slice credit cards are here to make the choice …
A fast credit card for the fast one: Slice Credit Cards Read More »
We all have seen famous advertisements where Bollywood actor, Varun Dhawan is shocked and says ‘mummy?’. These creative and relentless marketing strategies by Santoor are the reason why it has attained the second rank in terms of soap sales. So, in this article, we will talk about Santoor soap success story. Apart from being number …
Talking about the ‘young soch’: Santoor soap success story Read More »
According to Tridens Technology, between 2012 and 2021, approximately 17 million vehicles were sold worldwide, which includes all-electric and plug-in hybrid vehicles. It is also expected that by the year 2030, roads all around the world would have 145 million electric vehicles, which would include electric cars, buses, heavy trucks, and vans. As we edge …
All Brain. All Power. All Electric : Ather Energy success story Read More »
A cooperative movement aims to encourage individuals to produce, buy, and sell commodities together and share the profits without making anyone the sole owner of the franchise. It is an initiative to form a collective community, and Shri Mahila Griha Udyog Lijjat Papad did just that. The extraordinary story of Lijjat Papad— a venture founded …
Do you know why yogurt and medicine don’t get along? Because one is probiotic and the other is antibiotic. Well, this might not have anything to do with the topic we want to talk about, but we just couldn’t resist not having a medicine pun, when we thought of Practo. So, you might’ve guessed it …
Let me paint you a picture; you’re stranded in the middle of nowhere, in some foreign country, your car battery has been fried, and steam seems not to stop escaping from under the hood. You don’t have any cash on you and the only taxi you can find won’t grant you any credit. What are …
Milk has been the staple of every breakfast all around the world. A rich helping of calcium, vitamin D, and iron in liquid form has been the basic and probably one of the first things mammals consume. All the necessary nutrients by the glass full. Our country itself has its giants in dairy, like Amul …
Everyone is well aware that JIO entered the Indian market with a bang. This led to the merger of two of India’s telecom industry giants, Vodafone and Idea. So, we will have a look at the Vodafone-Idea merger case study which will include why did the merger happen, how did it happen, and the position …
The majority of the population in India has access to a plethora of e-commerce platforms that have simplified even the most mundane tasks in life, like ordering groceries, essential items, or electronic devices. However, before delving into how e-commerce platforms have engulfed our lives, it is important to acknowledge the pioneer in the market that …
How did Flipkart revolutionize India’s shopping experience: Flipkart Success Story Read More »
The rise of the FinTech industry in India has given millions of people access to a lucrative market. The growth of financial literacy amongst the younger people of India has allowed them to invest for better days ahead. While there are a plethora of mobile applications available and the competition is tense, Groww is a …
Democratizing Investing – Groww App Success Story Read More »
Bookvala is a student-led digital crypto trading platform. It focuses on school management services, such as allowing senior secondary students to buy and sell books in just three minutes further exchange for cryptocurrencies. Bookvala, an India-based business focused on transforming the book industry, has raised $180K in an Ideation round to establish the next generation …
Bookvala raises $180k in its ideation round at a valuation of $1.8M Read More »
Pampers as a concept came about in the 1950s when Victor Mills was looking for a better way to diaper his grandson. Mills was a chemical engineer with Procter & Gamble at that time, and he decided to come up with a better alternative to the cloth diapers in vogue in the 1950s. In 1956 …
Peaceful Nights, Playful Days – The Pampers Success Story Read More »
One of the most significant achievements of Dove as a brand is that it has initiated a global conversation around the traditional concept of beauty. The main target is the unrealistic portrayal of beauty. Dove sought to turn on its head the whole advertising culture that propagated these beauty stereotypes by electing to work with …
Let’s Change Beauty. How Dove Changed the Beauty Industry? Read More »
IIT graduates Abhimanyu Saxena and Anshuman Singh wanted to solve a significant problem they found through their first startup, InterviewBit, in 2014. They found out that there is a vast gap that exists between what the education system offers to software developers and what is expected from them in the tech industry. Scaler success story begins …
The most vital idea behind any business is a vision. Wow! Momo’s success story is the manifestation of that will. It was founded in 2008 by Sagar Daryani and Binod Homagai, alums of St Xavier’s College in Calcutta. Wow! Momo’s Humble Beginnings: Wow! Momo’s success story did not come easy! As both the prospective entrepreneurs …
Momos That Make You Go Wow: Wow Momo Success Story Read More »
Udaan Origins: Udaan India was founded in 2016 in Bangalore. The Udaan startup founders are three former employees of Flipkart, Amod Malviya, Vaibhav Gupta, and Sujeet Kumar. At Flipkart, they held the position of Senior Vice President, Logistics Executive, and Chief Technology Officer, respectively. Having experience at a leading eCommerce firm under their build helped …
Neeman’s – Origins Neeman’s was established in December 2018 by shoe aficionados Taran Chhabra and Amar Preet Singh, and it was born out of a personal quest to find a multi-purpose all-day shoe. In this article, we will talk about Neeman’s success story. When Neeman’s founder Taran was planning a trip to Spain in 2016, …
Kickstarting Quite Literally – Neeman’s Success Story Read More »
The increased usage of private transport in mega cities seriously affects the quality of life, mainly due to increased vehicular pollution and the toll it takes on human health. An ecologically sustainable transport system with a mix of alternate modes of transport that use alternatives to fossil fuels could be the answer. The Delhi metro …
What is The Secret to the Delhi Metro Success Story Read More »
Origins of Meesho: Meesho success story began in the form of its earlier avatar, Fashnear, which was established in 2015. It was the brainchild of two IIT graduates, Vidit Aatrey and Sanjeev Barnwal. Fashnear was to clothing what Swiggy and Zomato were to food, and it would deliver the ordered merchandise to customers’ homes. Unfortunately, …
An Analysis Of The Inspiring of Meesho’s Success Story Read More »
I am pretty sure the saying ‘Amul Dudh Peeta hai India’ immediately conjures up the tune of the unforgettable Amul ad, but have you ever wondered how everyone started drinking ‘Amul Dudh’? In this brief Amul case study, we will talk about the brand’s history and how it became known as the behemoth it is …
How Did This Brand Become ‘The Taste of India’? | Amul case study Read More »
Isn’t it tough to believe that it’s already June? As the year progresses, people find more creative ways to make money. New business ideas are always aplenty, and if you are looking to start a profitable business in India, you need to read this blog (we made it so easy for you) to get inspired …
As the population in the country’s urban areas continues to expand, the demand for consumer durable financing will keep on increasing. We all have noticed a significant change that the Indian banking system is undergoing. However, many may argue that this change is pandemic-driven, but even before the pandemic, these digital lending platforms that we …
We all have heard the advertisements about ‘men will be men’, and it goes without saying, we all love them. But despite how entertaining an ad is, we sometimes fail to recognize what exactly is the brand selling here. Imperial Blue is a brand that sells whiskey. It was started in 1997 by its parent …
If something does not need an introduction, that would be WhatsApp. But still, WhatsApp is a free messenger app used by billions of people around the world. We all have been using the app every day for the past several years, and we are sure, at some point in time, you would’ve questioned ‘how does …
If you are someone who invests in the stock market, then you would have heard about Zerodha, or maybe even used Zerodha to trade. Zerodha is one of the most popular discount brokers in India. The reason they got so famous was that they offer zero brokerage long-term/delivery trades and a fixed maximum brokerage of …
We all have seen the impressive and creative ads that CRED makes. They pick a celebrity and showcase them in a way we couldn’t have imagined, and their ads couldn’t get any better. But have you ever wondered how CRED earns its revenue to make the crazy ads we enjoy so much? We have, and …
How Does CRED Get Credited? Learn Crazy-Ad CRED’s Revenue Scheme Read More »
There are two types of brokers. One, who is broke after investing in stocks. Second, a stock broker. For the 2nd largest stock broker in India, Upstox, it is safe to say they fall into the latter part of the above-mentioned lame joke. Upstox is an online discount brokerage firm funded by Ratan Tata, Kalaari …
India’s largest stockbroker Upstox’s success story Read More »
he life expectancy of companies is shrinking with time due to the incorporation of new companies at a rapid rate. However, some companies have been living by the saying ‘old is gold’ as they have been in business for over a century. Five oldest companies in India Bombay Dyeing Company Shalimar Paints SBI- State Bank …
A company that has made its name as an FMCG leader in India over the last 100 years: Dabur, is a business success story that inspires many budding entrepreneurs. Dating back to 1884, Dr. S.K. Burman, was dedicated to treat his patients with ayurvedic medicines in the British capital of India, Calcutta. Encouraged by his …
It is doubtful that you will go to an airport and not see an Indian trying to sneak in packets of bhujiya and moong dal through security checkpoints, and nine times out of ten, those packets are usually from Haldiram’s. We Indians need our namkeen-be it an accompaniment to our favorite whisky or just a …
The beauty industry of the world has not lost its magic and charm. Besides garnering steady growth, the industry has also gained loyal customers with generations. Cosmetics play a crucial role in our lives, from making tutorial videos to looking beautiful at weddings and other functions. People love to visit cosmetic stores to get the …
Online payment has become the new normal. It has made the complex process of money transfer and payment easy. The primary name that comes to our mind when thinking about an online payment solution is Razorpay. It is an Indian-based online payment solution that helps businesses to accept payments online with ease. However, the journey …
The Telecom industry has played a pivotal role in contributing its market share to the development of the Indian economy. Airtel and Jio have been top telecommunication companies in the telecom industry. However, when it comes to Airtel v/s Jio, the latter is more preferred in terms of the mobile service provider. In this article, …
It has been a savior of hungry souls young and old alike for decades; it has been a companion, sometimes sacrificing itself in the boiling depts of cutting chai for our sake. Whether looking for a nutritional substitute or just something to munch on after a long day of work or study, Parle-G biscuit has …
The name Hero Honda brings back memories for many, especially for millennials. From the 1980s till the early 2000s, you couldn’t go out on the road without seeing a Hero Honda bike. The company Hero Honda was a joint venture between Hero Cycles and Honda Motor. During its 26 years long relationship, it became one …
Zomato has become the go-to app for all of us. No matter the cravings, the trusty app is your best bet to find great restaurants that cater to your every desire. But how did this company come to life? What is Zomato’s success story? These are the questions we will be answering today. All of …
I’m sure everyone in India is familiar with Oyo hotels. The big flashy sign with OYO written in white against a bold red backdrop is unmissable. But the more interesting thing about these budget hotels is their backstory. Its growth from a no-name brand to becoming synonymous with budget hotels in India. And the man …
If you have the capital and an idea, you can quickly start a business in India. It is an occupation for those who do not want to be bogged down by their superiors. Hence gradually, losing your creativity. If you’re going to start a business, you need to put your ideas into action and start …
