The competition in every aspect of the world is increasing dramatically, and the case is the same with the business landscape. Entrepreneurs and aspiring business owners are constantly searching for strategies to increase their chances of success. One proven approach that has stood the test of time is franchising.
It provides you with a ready-made business model, a recognisable brand, and a support system that can significantly enhance your chances of achieving your dreams.
In this article, we are going to talk in-depth about franchising.
What is a franchising model?
Franchising is a business arrangement in which an established company, known as the franchisor, grants an individual or group, known as the franchisee, the right to operate a business using its established brand, systems, and processes.
The franchisee gains access to a tried-and-tested business concept, training, ongoing support, marketing strategies, and an existing customer base. In return, the franchisee pays initial fees, and ongoing royalties, and adheres to the franchisor’s operational guidelines.
Why should you opt for a franchising rather than starting a new business?
Franchises benefit from a proven track record, established brand recognition, and a loyal customer base. What this does is reduce the risks that are typically associated with building a business from the ground up. You will have the advantage to tap into the success and reputation of the franchisor, increasing your chances of long-term profitability.
Moreover, franchising offers a comprehensive support system that is often unmatched in the realm of independent businesses. Franchisors provide extensive training programs, ongoing assistance, and valuable industry expertise to help franchisees navigate various challenges.
Franchisees can leverage the collective knowledge and experience of the franchisor and fellow franchisees, benefiting from a network of professionals who share common goals and face similar opportunities and obstacles.
Example:
Let’s take the example of everyone’s favourite, McDonald’s. With the power of franchising, they have over 38,000 restaurants across more than 100 countries.
McDonald’s has established itself as one of the most recognisable and iconic brands globally. More than 90% of these restaurants are owned and operated by franchisees.
As more and more businesses are making the digital shift, franchising opportunities have expanded beyond traditional industries. They are now making a significant impact on the online education, e-commerce, and digital marketing sectors.
These emerging models provide entrepreneurs with a unique chance to set their businesses with menial overheads and the potential for rapid growth in this digital era.
However, the recent controversy surrounding the popular franchise, MBA Chaiwala, sheds light on the potential risks and challenges. This can arise when entrepreneurs fail to thoroughly assess the support systems, franchise terms, and overall credibility of a franchisor.
MBA Chai wala, known for its unique tea-based concept and entrepreneurial branding, faced backlash from franchisees who claimed inadequate support and high franchise fees. These franchisees, who had invested their time, capital, and energy into the franchise, expressed disappointment and frustration over a perceived lack of assistance from the franchisor.
Allegations ranged from a lack of comprehensive training and operational guidance to insufficient marketing support and inconsistent supply chain management.
If you are considering getting into the world of franchising, you should conduct extensive research and due diligence before entering into a franchise agreement.
There are many options in deciding which franchise you want to purchase and take forward. We wish you the best of luck with your business!
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