The only boat that would not sink is the Indian company boAt. We all have heard about this company, especially after seeing its co-founder Aman Gupta on the popular TV show Shark Tank India. So, today we will discuss what keeps this boat afloat, i.e., the boAt case study.
Often regarded as India’s fastest-growing audio and wearables brand, boAt manufactures and sells audio tech that primarily focuses on products such as wireless speakers, earbuds, smartwatches, headsets, earphones, and many other such products. Founded in 2016, by Aman Gupta and Sameer Mehta, its primary aim was to revolutionise the audio industry of the country, by providing people with fashionable tech and becoming an integral part of this daily lifestyle. If we notice the people in our gyms, especially what they listen to, we all are sailing in the same boat, pun intended.
It is the perfect example of a bootstrap startup, as it started its journey with a capital of Rs. 30 lakhs, which was raised by its founders themselves. boAt sells around 15,000 products daily and has a customer base of around 2 million people, who they were able to attract by developing a wide range of wireless speakers, airdrops, headphones, and earphones. The one aspect that keeps boAt ahead of its competition is that it provides high-quality products, at a relatively lower price, which makes it more approachable to its target audience.
How did boAt start sailing?
boAt found an opportunity when apple users were suffering because their charging cables were getting damaged without any probable cause. They started experimenting by creating Apple charger cables with anti-destruction properties. So, this is how their journey of solving the problems of the customers began.
This was just the beginning as boAt began to set sail and started creating headphones and earphones, which were so reliable that it became the first choice of weightlifters and athletes.
you can also check out Upstox’s success story
Target Audience
Ever since its inception, boAt always targeted the youth who were into fitness. All their products were manufactured keeping their target audience in mind. The demand for these indestructible audio products has always been on the rise. To capture the attention of its target audience, it used various social media platforms for advertising its products.
Marketing and advertising
As mentioned above, boAt used various social media platforms for advertising its products. As they always had a set target audience, they knew how to reach them, and that is through advertisements on social media platforms, partnering with various famous personalities.
boAt partnered with various celebrities and sports persons such as Virat Kohli, Rishab Pant, Shikhar Dhawan, Shreyas Iyer, Kiara Advani, Neha Kakkar, Kartik Aaryan, Diljit Dosanjh, and many others to appear in advertisements.
Conclusion
After 6 years of its inception, the growth of boAt does not seem to slow down. It has been able to grab a strong hold of the world of electronic and wearable gadgets. So, through this short boAt case study, we aimed to show how boAt has established itself as the number 1 audio wearable brand in India, and the 5th largest audio wearable brand in the world.
