We know someone whose wife asked them to help her apply some mascara.
They claimed it was a real eye-opening experience.
With the help of yet another lame pun, you might have guessed the topic we are going to cover today.
We are going to talk about the top 10 cosmetic brand startups.
Let’s have a look.
Even if you are not familiar with cosmetic brands, but if you are a regular watcher of the TV show ‘Shark Tank India’, you would be familiar with this brand and its founders.
Vinita Singh started Sugar Cosmetics with her husband in 2015. The company sells personal care and cosmetic products for the Indian market.
You can also check this out Sweetening the beauty industry- Vineeta Singh
Purplle was founded by Manish Taneja and Rahul Dash in 2012. The company is headquartered in Mumbai, Maharashtra.
The company deals in cosmetics, skin and hair care products, and fragrances. Some of their products include lip makeup, cleansers, toners, shampoos, etc.
MyGlamm is an Indian e-commerce company that was founded by Priyanka Gill, Darpan Sanghvi, and Naiyaa Saggi, and is headquartered in Mumbai, Maharashtra. The company sells personal care and cosmetic products.
In 2021, it became the first Indian unicorn startup in the DTC beauty and personal care business.
Mamaearth was founded by Varun Alagh in 2016 and is headquartered in Gurugram, Haryana. The company deals in the health, wellness, and fitness sectors.
Their products are designed to cater to the well-being of adults and children. It is known to be a brand that welcomes all babies to a healthy and safe world.
You can also check this out Uncovering the roots of MamaEarth case study
Cure Skin, a platform that provides AI dermatologists on your smartphones, was incorporated in Bangalore, in 2017. It enables its users to click a picture and get access to AI analysis for dark spots, pigmentations, acne, wrinkles, and much more for free.
Plum Goodness is a Mumbai-based vegan skincare brand that was founded by Shankar Prasad in 2013. They offer cruelty-free and toxin-free skincare, personal care, haircare, and makeup products.
Nykaa is an Indian e-commerce company that sells beauty, wellness, and fashion products via its website and mobile apps. It was founded by Falguni Nayar in 2012 and is headquartered in Mumbai, Maharashtra.
You can also check this out The success story of Nykaa
Elle18 was founded in 1998, and it is owned by Hindustan Unilever Limited. It is known for selling one of the most affordable cosmetic products in India.
Their products are focused on the youth. Some of their products include lipsticks and nail polishes.
Color Bar was launched by Samir Modi in 2004 to provide its customers with homegrown cosmetic products, suited for Indian skin, and all their products are cruelty-free as well. The company targets the age group of 25 to 40.
Blue Heaven is an Indian cosmetic startup focusing on manufacturing cosmetic products in India. It was founded by Charanjit Singh and Gurnam Singh in 2002.
It manufactures all its makeup products keeping in mind the Indian skin. All their products are affordable and cruelty-free.