Hershey’s case study – Spreading smiles through every bar

hershey's case study

The brown and silver wrapper that covers one of the most exquisite and nostalgic feelings that one can experience is Hershey’s chocolate. It dates back to the 1920s when it was called the Hershey Chocolate Corporation. It is the pride of America as it creates a generous amount of impact on pop culture and society. One does not have to attach the word chocolate to Hershey’s, as it has become an identity of its own that is recognised by consumers worldwide. So, this article will talk about a brief Hershey’s case study.

Founded in the 1880s by Milton S. Hershey, it was not always a chocolate and sweets company like it is now. It was when Mr. Hershey saw german-made chocolate manufacturing machines that he deemed it fit to enter the magical world of chocolates. His vision turned the business into a profitable venture, which ultimately allowed him to look for new factories and scale his business widely. As time has passed by, Hershey’s has grown to be one of the most successful chocolate manufacturing companies that have not only left a mark on the consumers but also inspired competitors to try to match its product.

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Products like Kisses, Hershey’s Milk Chocolate with Almonds, Kisses’ Hugs, and Nuggets, etc., have helped Hershey’s dominate the realm of chocolates and confectionery in modern times. The company’s vision is bulletproof as it has gone through periods of war where it contributed to the war effort by supplying food to soldiers. In today’s times, Hershey’s has managed to maintain an upbeat character by having excellent marketing techniques and venturing into other business projects like Hershey’s Park, an adventure park in Philadelphia.

Hershey’s has faced its fair share of trials and tribulations in terms of flouting healthcare regulations, profitability, etc. However, taste and quality have always remained a top priority for the company, and it has gone out of its way to help underprivileged sections of society by establishing schools, eliminating unethical labour practices in and out of America, and more.

While Hershey’s is a household name in America, it has managed to establish itself internationally as well. Hershey’s products are sold in over 60 countries, one of them being India. Even though India has its fair share of chocolate and confectionary companies that dominate the market, the entry of Hershey’s was a game changer as it brought the taste of the world at an affordable price, something that the Indian society had not experienced before. The international product has become a public favourite, with Hershey’s products like packaged milkshakes and chocolates being sold at the smallest of grocery stores in the remotest of locations. While the brand has a marketing strategy, the fact that it is one of the oldest companies in the world and can offer various flavours to people from all sections of society makes it stand out.

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