How Did This Brand Become ‘The Taste of India’? | Amul case study
I am pretty sure the saying ‘Amul Dudh Peeta hai India’ immediately conjures up the tune of the unforgettable Amul ad, but have you ever wondered how everyone started drinking ‘Amul Dudh’? In this brief Amul case study, we will talk about the brand’s history and how it became known as the behemoth it is […]
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