ikea case study india

IKEA sees its origins in the town of Smaland, located south of Sweden. It was started in 1943 by a local lad, Ingvar Kamprad, who was a carpenter by profession.  As with most entrepreneurs, Ingvar Kamprad’s vision began with a spark. The five-year-old’s entrepreneurial journey began by selling matches.  At 14, Ingvar enrolled in a […]