Ola Case Study – Its Success in Disrupting the Market!
Before the rise of cab-aggregators, those who did not own cars were dependent on public transport and auto rickshaws. The former option was unreliable and auto-rickshaws were unregulated. Taxis were few and far between and often would charge exorbitant sums, thus keeping them out of reach. But nowadays, there is Ola to the rescue. How …
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